CRM Application server Java and CRM Application server ABAP provide the essential features of SAP CRM. By including other software modules, you can improve the fundamental features even further. You can run a wide range of business activities with the help of Java and CRM application servers.

You can increase the capabilities by adding more software, such as the CRM Mobile Application, which allows you to use offline marketing, sales, and service functions, or the Business Intelligence SAP NetWeaver, which allows you to use analytical reporting.

CRM activity management is used to manage the tasks that are delegated to employees inside a company. For all employees who are pertinent to that information, the data in an activity is a very important source of information.

Sales activities are tracked using CRM activities. In the CRM lifecycle, some more frequent tasks include sending an email, making a call, visiting a customer, following up with a call, requesting to set the status to complete, etc. Logs of appointments and exchanges can be made private. Activities can also be created as follow-up documents for a broad range of other business transactions, including contracts, sales orders, prospects, and leads.

Throughout the CRM lifecycle, activity management can be carried out at any point. When a customer's contract is about to expire, you can follow up with a phone call (action) to the customer to remind the responsible staff to follow up and ask whether the customer is willing to extend the contract.